Coronavirus Takes Over Political Advertising – The New York Times

Coronavirus Takes Over Political Advertising – The New York Times

For much of the past six weeks, political campaigns were reluctant to focus too heavily on the coronavirus outbreak. Though some outside groups started to criticize President Trump’s handling of the crisis, the virus was largely considered off-limits to many campaigns, which worried about politicizing the unending tragedy.

That, however, has changed.

Now, more than 50 percent of all political ads on TV are about the coronavirus, the first time that a majority of ads were focused on the outbreak, according to Advertising Analytics, an ad tracking firm. There were 33 unique ads centering on the virus that aired last week, spanning the presidential, Senate and congressional elections.

This content was originally published here.

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