A big part of our brand is engaging with our customers and really listening to what they are about. As a new brand we know that listening is just as important as being bold and carving our own lane.
Chelsea, our guest blogger for today, is not only one of our favorite customers but she is also a constant reminder why we started NOAP in the first place. She’s crazy smart, lives with passion and takes her hair pretty seriously 🙂
It’s no wonder she won our #plasticfreejuly contest July 20th with the caption: “If you give your hair more attention than your husband, you might be a hair snob!”
Take it away Chelsea!
A few months ago, I was mindlessly scrolling through Facebook (you know what I’m talking about) when I came across an article on Allure that caught my attention.
After clicking it, I learned about a new brand whose launch was postponed by COVID-19. NOAP; a beauty brand that focuses on high quality ingredients, real salon level hair and personal care AND sustainability?! WHAT?!
I immediately sent a message to Kate, the founder of NOAP, congratulating her on the new brand and striking up a conversation. I wanted to cheer her on and learn more about her company. Given that the world is so small, we quickly realized that we attended the same gym and alma mater. A random Facebook message quickly turned into a friendship…and if you keep on reading, you’ll get to the good stuff!
Before this, I will be honest, I never really dedicated that much time or energy on how to live a more sustainable life.
I didn’t recycle. Typing that out – it sounds selfish.
I feel embarrassed and angry with myself. But you know what? It’s never too late to make a change in your life…and this was the change that I wanted to make. I wanted to adapt a lifestyle with awareness on how my family and I could help save the planet and reduce the plastic footprint that we were selfishly leaving behind.
Kate and I talked in depth about the terrible impact that plastic has on the environment. I learned that the most common way plastic gets recycled is by “downcycling”, which ultimately is the process of converting plastic waste materials, like a water bottle, into a new product of lesser quality. Unfortunately, a lot of plastic items are not as versatile and cannot get downcycled – so they are sent to a landfill, end up in oceans which disrupts marine life, and will take hundreds of years to break down.
I learned a lot. I researched a lot. My once shut eyes were now as open as ever. I had to do something.
During this time, I took a road trip to Florida with my Dad to move my sister back to New Jersey. We cut the drive in half by staying at hotels in states along the way. With my new awareness of plastic, I noticed two things during this trip: one hotel’s bathroom was filled with plastic mini toiletries and one hotel’s bathroom was not. Instead, there was a permanent rack nailed to the shower wall with refillable shampoo, conditioner and body wash. AHA! Finally! A positive switch to sustainability on a huge scale within the hospitality industry.
It made me wonder; how many pounds of plastic were saved each year by converting to this sustainable option?
I graduated from Fairleigh Dickinson University with my B.A. in Hospitality and Tourism Management. In June, I combined my background in hospitality with my new understanding of the terrible impact plastic has on the environment and decided to look into a more pinpointed area: Plastic in the Hospitality Industry.
Here’s what I found…
I was consciously trying to unlearn my plastic habits, and switch to alternative options that were plastic-free. I do not live a life that is 100 percent plastic free – and to be real – I don’t think that anyone can live that life…but, we can try our best and make minimal changes. All of our efforts, together, can result in a healthier planet (hopefully one day, free of plastic -or, close to it!)
A few things that I did…
I am not perfect and I know that I have a long way to go regarding my personal plastic footprint on the environment…but, everyday I am trying my best to be aware and mindful. Oh, and I also have amazing hair while doing so ((hair toss))
When I have children, I want to make sure that I am leaving behind a clean world for them to play in. So I ask you…how will you make a change? Take the leap. Skip the bag. I promise it will be worth it.
Chelsea would love to hear from you! COVID-19 stole her job but not her talent so if you are looking for someone bright and reliable and easy to work with please contact her directly (you won’t regret it!):
This content was originally published here.