McCann New York has strengthened its creative department, naming Daniel Rodriguez to executive creative director, and Lauren McCrindle and Erin Wendel to group creative directors.
Rodriguez is an 18-year veteran of the agency, having worked his way up the ranks starting as an art director in 2000. In his new capacity as executive creative director, he will continue to co-manage multiple accounts with creative partner, Larry Platt. His recent work includes ‘The TV Doctors of America’ for Cigna, and his spot, ‘Comin’ Home’ for Nespresso featuring George Clooney, recognized this year at Cannes.
Tom Murphy, co-chief creative officer, McCann New York, said: “Danny has been an integral force at McCann, and we couldn’t be prouder to recognize his talents as a leader and as a shaper of culture-shaping ideas.”
Erin Wendel and Lauren McCrindle have been promoted to group creative directors after nearly two years as creative directors at McCann New York. The creative duo teamed up in their native Canada 13 years ago, and have worked on US, European and global accounts spanning everything from chocolate and video games to diapers and laundry detergent. Their work has been recognized by Cannes Lions, Clio Awards and London International Awards, among others. Before coming to McCann New York, the two worked together at McCann Toronto.
Sean Bryan, co-chief creative officer, McCann New York, said: “Erin and Lauren are a powerhouse team. When it comes to getting to great ideas, and then bringing them to life, they are the best.”
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McCann New York names new creative directors
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